Loanitt was founded in 2019 with a simple belief - there had to be a simpler way to finance.

At the time, getting finance in Ireland often felt harder than it needed to be. Processes were slow, options weren’t always clear, and too often people were left wondering if they were making the right choice. We believed finance should feel straightforward, transparent and built around real life - not paperwork.

Founded in Kilkenny by John Duggan and Padraig Nolan, Loanitt was created by people who understood the finance industry from the inside. They saw the opportunity to modernise how things were done - using technology to remove friction, while keeping experienced advisors at the centre of important decisions.

From day one, innovation has shaped how we work. We’ve developed proprietary systems that streamline applications, improve visibility across lenders and make it easier for customers to compare options with clarity. The goal was never just to put finance online - it was to rethink the entire experience and make it genuinely easier to move forward.

Today, Loanitt has become the go-to place for finance across Ireland. Operating nationwide and expanding into the UK with an office in Belfast, we support thousands of customers each week across car finance, commercial and agri asset finance, mortgages and insurance.

As we continue to grow, our focus remains simple: build smarter technology, strengthen trusted partnerships and keep improving the experience for every customer we support.

Because at its core, Loanitt stands for one thing - a simpler way to finance.