Loanitt privacy policy
Introduction and scope
At Loanitt, we know that your privacy is important to you. This privacy notice (“Notice”) explains what information we collect, how and why we use it, who we share it with, and your rights.
Loanitt complies with the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.
When we refer to “information” in this Notice, we mean any information relating to you (“personal data”).
This Notice applies to our website, domains, apps, and the services we provide, including arranging or offering to arrange credit and insurance products, and retrieving financial information (with your consent) to support your application (the “Services”).
Who we are
Loanitt Limited (trading as Loanitt) is:
- Registered in Ireland (Company No. 643708)
- Registered address: Unit 6, Hebron House, MacDonagh Junction, Hebron Road, Kilkenny
- Authorised by the Central Bank of Ireland as a Mortgage Credit Intermediary and Insurance Intermediary
- Licensed by the Competition and Consumer Protection Commission (CCPC) as a credit intermediary
We act as an intermediary between you and lenders/insurers, providing advice, support, and placement services.
Who is responsible for your information
Loanitt is the data controller of your personal data.
We are responsible for ensuring your data is handled securely and in line with applicable data protection laws.
Who this notice applies to
We collect and process personal data relating to:
- Customers and related individuals (including prospective and former customers)
- Vendors and partners (e.g. garages and their staff)
- Business and marketing contacts (e.g. website visitors, event attendees)
Information we collect
We may collect the following types of personal data:
Personal details
- Name, contact details, date of birth, gender
- Address, marital status, dependants
- PPS number
Employment & financial details
- Occupation, employer details
- Income, repayments, financial commitments
- Credit history information
Banking details
- IBAN, account details, transaction data
Other information
- IP address
- Insurance renewal details
- Application-related data
Providing this information is necessary for us to deliver our Services. Without it, we may not be able to proceed with your application.
How we use your information
Providing our services
We use your data to:
- Process applications
- Match you with lenders and insurers
- Communicate with you about your application
We may share necessary data with lenders, insurers, and the Central Credit Register (CCR).
Improving our services
We analyse data to:
- Improve application processes
- Enhance product matching
- Develop better customer experiences
Legal and regulatory requirements
We process data to comply with:
- Anti-Money Laundering (AML) obligations
- Regulatory requirements
- Fraud prevention
Website and marketing
We may:
- Collect technical data when you use our website
- Send marketing communications (where permitted or with consent)
- Track engagement with emails or campaigns
You can unsubscribe at any time.
Events and CRM
We may use your data to:
- Manage event attendance
- Send updates and relevant communications
- Maintain our customer database
Call recordings
Calls may be recorded for training, compliance, and quality purposes.
Information about other people
If you provide information about someone else, you must ensure you have the legal right to do so and have informed them.
Legal bases for processing
We process your data based on:
- Contractual necessity
- Legal obligations
- Legitimate interests
- Consent (where applicable)
Legitimate interests
These include:
- Providing financial and insurance services
- Improving and developing our Services
- Marketing (where permitted)
- Keeping our systems secure
Sharing your information
We may share your data with:
- Lenders and insurers
- Service providers (e.g. IT, hosting)
- Trusted partners
- Regulatory authorities (where required)
We only share what is necessary.
Data transfers
Your data may be transferred outside the EEA where necessary.
In such cases, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses
- Approved data protection frameworks
Automated decision-making and profiling
We may use automated processing to:
- Assess applications
- Match you with suitable products
- Support underwriting decisions
You have the right to request human review of any automated decision.
Data retention
We retain your data:
- For as long as necessary to provide our Services
- To meet legal and regulatory requirements
Typically, this is up to 6 years after your relationship with us ends.
Your rights
You have the right to:
- Access your data
- Correct inaccuracies
- Request deletion or restriction
- Object to processing
- Withdraw consent
- Request data portability
To exercise your rights, contact dataprotection@loanitt.ie
Complaints
You can contact:
Data Protection Commission
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Email: info@dataprotection.ie
Third-party services
Our website may link to third-party services.
We are not responsible for their privacy practices.
Updates to this policy
We may update this policy from time to time.
Changes will be posted on our website.
Contact us
Loanitt Limited
Unit 6, Hebron House
MacDonagh Junction
Kilkenny, R95 T91Y
Email: dataprotection@loanitt.ie
Phone: 01 513 6124
Last updated: March 2026